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Certified Digital Marketing Professional
Duration: 20 hours
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Content Creation and Marketing
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Course Info
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Course Curriculum
Module 1 : Introduction to Digital Marketing & Strategy
What is digital marketing?
Traditional vs. digital marketing
Digital marketing funnel & customer journey
Module 2 :Website Planning & SEO Basics
Components of a website
On-page SEO & Off-page SEO
Technical SEO overview
Module 3 : Social Media Marketing (SMM)
Understanding different platforms and audience behaviors
Content calendars and engagement strategies
Analytics and KPIs
Module 4 : Google Ads & Paid Media Campaigns
What is SEM (Search Engine Marketing)
Keyword match types & bidding strategies
Google Ads dashboard overview
Module 5 : Email Marketing & Content Strategy
Building & segmenting a mailing list
Open rates, CTRs, and A/B testing
Blogging & content types for digital campaigns
Module 6 : Analytics, Tools & Career Pathways
Basics of Google Analytics & GA4
Campaign tracking with UTM parameters
Building a portfolio
₹
9,999.00
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Above Fee + 18% GST Extra
Material includes
Self-paced modules
Live interactive sessions
Personalized one-on-one mentoring to fit your schedule
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