Certified Copywriting Course

Unlock the power of persuasive writing and strategic messaging with the Certified Copywriting Course — a focused 10-hour online programme crafted for anyone who wants to create compelling copy that converts online and offline. According to the course listing on Chaperone Academy, it sits in the “Content Creation and Marketing” category and is designed to build the foundational copywriting skills needed to stand out in content-driven marketing, e-commerce, social media, and training modules.

From grabbing attention with headlines to crafting calls to action that drive behaviour, you’ll discover the writing frameworks, psychological triggers, and editing techniques that professional copywriters use — giving you the confidence to write copy that works.

Categories Content Creation and Marketing

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Above Fee + 18% GST Extra

The fundamentals of copywriting: what copywriting is, why it matters, and how it differs from general content writing.
Understanding audience and intent: how to identify target reader personas, their motivators, pain-points and desired outcomes — and how to map copy accordingly.
Crafting attention-grabbing headlines and hooks: applying principles of clarity, urgency, benefits-driven language and storytelling to capture interest.
Writing persuasive body copy: organising structure, using benefits-not-features, developing trust (social proof, testimonials), maintaining tone, voice and brand consistency.
Designing effective calls to action (CTAs): how to prompt action, reduce friction, create urgency and craft clear next steps.
Adapting copy for multiple channels: landing pages, email, social media, product descriptions, training materials or web content.
Editing and refining your work: employing the six-point editing checklist, readability optimisation (short sentences, active voice, skimmable format), and testing for conversion.
Practical project: produce a portfolio-ready copy piece (for example, a landing page, email sequence or social text) that demonstrates your new skill and is ready for professional use or client showcase.

Course Curriculum

Module 1 : Introduction to Copywriting & Psychology of Persuasion

What is copywriting vs. content writing?
Role of copy in marketing & advertising
Knowing your audience

Module 2 : Writing High-Converting Copy for Multiple Formats

Module 3 : Copywriting Tools, Formulas & Editing Techniques

Module 4 : Copywriting Portfolio

Course Objectives

By the end of this certification you will be able to:

Understand and articulate what makes copy effective and how it differs from other types of writing.
Analyse target audiences and tailor copy to match their needs, motivations and decision-making triggers.
Write high-impact headlines and hooks that draw attention and engage the reader.
Develop persuasive, benefit-driven body copy that resonates with the audience and supports business or training outcomes.
Construct clear, compelling calls to action that drive measurable responses.
Adapt copywriting techniques to different formats and channels (web, email, social, training).
Edit and optimise your copy for readability, engagement and conversion.
Produce a copywriting asset (or mini-campaign) that you can add to your professional portfolio and showcase your capability.

Frequently Asked Questions (FAQ)

Do I need prior copywriting experience or marketing training?

No. This course is designed for beginners and intermediate writers alike. A basic understanding of writing or communication helps, but you will be guided through all relevant frameworks and practice.

What is the duration of the course?

This Certified Copywriting Course runs for approximately 10 hours of online content.

Will I receive a certificate upon completion?

Yes — successful participants receive a certificate from Chaperone Learning Solutions, verifying your completion of the copywriting course.

What software or tools do I need?

You’ll need a computer or device with internet access and a standard word-processor or writing tool. No specialist software is required.

How will this certification help my role or career?

With enhanced copywriting skills, you’ll be able to craft more compelling messaging, increase conversion rates for marketing campaigns, create more engaging training or course content, enhance your professional portfolio, and position yourself as a more effective writer or marketer.

Above Fee + 18% GST Extra

This course is ideal for content- and communication-driven professionals who want to elevate their writing into high-performance copy. Specifically:
Marketing professionals, content marketers, social-media managers and email campaign specialists who need stronger writing that drives results.
Freelance writers, consultants and independent creators who want to expand their service offering into copywriting and build a stronger portfolio.
Instructional designers, e-learning developers, training professionals or internal communicators who want to write more persuasive training materials, landing pages or learner-engagement content.
Business owners, entrepreneurs or startup founders who craft their own messaging, websites or campaign copy and want to maximise impact.
Anyone with a basic grasp of writing or communication who wants to shift from general writing to conversion-focused copywriting and boost their skill-set.

Why Enroll?

In the age of content saturation, the ability to write copy that engages, persuades and converts is a key strategic advantage. The Certified Copywriting Course equips you with the practical frameworks, hands-on writing experience and certificate you need to write with purpose, move your audience and boost performance. Whether you’re scaling your writing service, upgrading your marketing toolkit, or enhancing training content, this certification gives you the credibility and capability to succeed.

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