About Course
Duration: 8-10 hours
Course Content
Module 1 : Introduction to Copywriting & Psychology of Persuasion
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What is copywriting vs. content writing?
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Role of copy in marketing & advertising
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Knowing your audience
Module 2 : Writing High-Converting Copy for Multiple Formats
Module 3 : Copywriting Tools, Formulas & Editing Techniques
Module 4 : Copywriting Portfolio
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